Embrace Your Journey
Empowering You
Our Story
Serve North West was born from one simple belief: everyone deserves a chance.
Too often, people are told they will not make it. That their aspirations are out of reach or their past defines their future. We know that is not true because many of us have lived that story ourselves. From humble beginnings to careers in business, hospitality, nursing, and leadership, we have experienced what can happen when someone believes in you, invests in your growth, and gives you the space to shine.
Serve North West was created to do exactly that. To open doors that were once closed, to help people find confidence, and to create real pathways to learning, work, and community connection.
Potential can be achieved, and sometimes it needs a place to grow.
At our organisation, we believe in the power of growth and learning. Our programs are designed to uplift individuals and foster a sense of belonging. Join us in creating a path toward better employability and community wellbeing, where everyone is empowered to thrive.
Partnership
We partnered with leading hospitality businesses and colleges to provide mentorships opening doors for many in our local community.
Success Stories
Celebrating individuals who have successfully transitioned into employment through our programs, showcasing our commitment to change.
Meet Our Team
Passionate individuals working together for a brighter future.
Kellie Routledge
Founder
Kellie has over 20 years of dedicated nursing experience, specialising in person-centered care that truly impacts clients’ lives. She was brought up in a deprived area with limited opportunities, which has fuelled her passion for making a difference. She has also led successful community-based businesses in events and hospitality, driven by her commitment to service and community involvement. Recognised for her compassion and leadership, Kellie is dedicated to creating positive change and meaningful experiences, always staying connected to her community and its needs.
Danielle Brooks
Founder
Danielle became a mum at 18 and refused to listen to those who said she would never achieve. She went on to build a successful career, becoming a senior HR leader across several organisations while completing her Master’s degree. Her experience has shaped a deep commitment to helping others overcome barriers, rebuild confidence, and realise their potential. Danielle also serves as an advisory member for The Black-E Charity. Advocating where necessary, listening to others and using lived experience to support communities.
Ella Routledge
Founder
Ella is a dedicated law and business student who earned her place at university through sheer hard work and unwavering dedication. Diagnosed with dyslexia later in her school years, she faced numerous challenges, including educational barriers and social and emotional struggles. Despite limited support, Ella learned to navigate her own unique way of learning, demonstrating true strength and resilience. Passionate about fostering positive change, she advocates for embracing neurodiversity and supporting our community, proving that anything is possible with determination and perseverance.
Marcus Routledge
Project Resources Manager
Marcus brings over 30 years of extensive experience in events, hospitality, and corporate management, specialising in conferencing, events, technical support, and marketing. His expertise has driven the success of numerous projects and businesses in dynamic, fast-paced environments. In addition to his corporate accomplishments, Marcus is a professional musician and has built a thriving career in music. His diverse skills and entrepreneurial spirit continue to inspire success across various industries.
Join Us to Make a Difference
Be part of our community. Whether you want to volunteer, donate, or join our programs, there’s a place for you. Together, we can empower lives and build a brighter future for everyone.